
Microsoft spends big on Copilot influencers
Microsoft doubles down on AI marketing with lucrative creator deals worth hundreds of thousands of dollars.

OpenAI’s Super Bowl ad claims “You can just build things” with Codex.
As OpenAI and Anthropic feud over AI advertising, both companies are running Super Bowl ads for their AI products. After OpenAI boss Sam Altman said its ad would focus on “builders,” OpenAI debuted this ad about its AI coding agent, Codex. ChatGPT is much more well-known, but enterprise use of tools like Codex is probably where OpenAI’s money is. [Media: https://www.youtube.com/watch?v=aCN9iCXNJqQ]

Apple brings AI agents into Xcode, letting developers hand over real coding tasks to machines
Apple has rolled out AI-powered coding agents in Xcode, allowing developers to let artificial intelligence actively build, test and fix apps instead of just suggesting code.
Andrej Karpathy Says 'Agentic Engineering' Is the Next Big Thing
OpenAI cofounder Andrej Karpathy says 'agentic engineering is the next evolution in AI coding as vibe-coding marks its first anniversary.
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